B2B Marketing February 2016

The month's features, interviews and best practice guides available to download

Overview

Our February issue leads with a comprehensive look at what marketers have to do in order to secure a bigger budget. It also investigates the differences between US and UK marketing in B2B and takes a look at Twitter's recent woes.

"Marketing used to be really about the creative, but now it's much more of a science" - Kieran Kilmartin of Pitney Bowes explains how marketing has changed in this month's profile

A look inside

  • B2B Marketing magazine February 2016 digital edition

Each issue contains:

News and analysis

Thought provoking features

Industry experts share their opinion

Interviews

Best practice advice