B2B Marketing January 2016

The month's features, interviews and best practice available to download

Overview

Our January issue leads with an in-depth look at what programmatic advertising is, its potential and why marketers have been resistant to the trend. You’ll also find advice on content creation, internal marketing and a celebratory article looking at what makes B2B great.

"We've never had a CMO, we've never understood the true value of marketing"
Craig Welch reveals how marketing has evolved at Wood Mackenzie in this month's profile

A look inside

  • January 2016 cover

Each issue contains:

News and analysis

Thought provoking features

Industry experts share their opinion

Interviews

Best practice advice