Overview
This month we address the increasing prevalence of millennials in your workforce and customer base, how you should approach visuals within your marketing, the top five multichannel campaigns from this year’s B2B Awards winners, and the annual Marcomms Agencies League Table is revealed.
"Getting that millennial generation into the team is essential"
Paul Coxhill, global CMO at WGSN, reveals more in this month's profile
A look inside
Each issue contains:
News and analysis
Thought provoking features
Industry experts share their opinion
Interviews
Best practice advice
Related Premium member content
An introduction to B2B video marketing
This 101 guide takes you through the essentials for creating compelling B2B videos, and delivers inspiration from 5 of the best
Awards 2015 case study: Best corporate decision-maker-targeted campaign – Mitie
How facilities management company Mitie generated a 3.5 x increase in average contract value though focussed C-suite engagement
