B2B Marketing October 2015

The month's features, interviews and best practice available to download


This month we’ve asked if the ‘always-on’ era we’re in has led to the end of the road for the campaign, we look at why marketers struggle with tech and investigate what predictive analytics means for marketing departments.

"The idea of b2B marketing is not just about communicating well with customers, but giving them value"

Chris Adlard of Misys reveals more in this month's profile

A look inside

  • Oct cover

Each issue contains:

News and analysis

Thought provoking features

Industry experts share their opinion


Best practice advice