B2B Marketing Q1 16/17

This quarter’s essential reading neatly collected into one handy download

Overview

Our Q1 magazine examines whether marketers are striking the right balance between customer retention and acquisition, critically analyses our B2B Salary Survey, and comprehensively outlines the four pillars which shape the B2B marketing function.

"Marketers need to focus their efforts on what's going to get results and prove their contribution; everywhere else, they need to lose control"

A look inside

  • B2B Marketing quarterly review Q1 2016/17
  • B2B Marketing quarterly review Q1 2016/17

This issue contains:

Thought provoking features

Blueprints for success

Best practice advice

Opinion from industry experts

Interviews