B2B Marketing Q2 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q2 magazine is all about tech: in it we examine why a data-first mindset is critical for marketing success, get to grips with the battle for tech ownership between the CMO and CIO, and explore the ambiguity behind the in-demand – yet often misunderstood – data scientist role.
"Brands failing to adopt a data-first approach will be left with their thumbs up by the wayside"
A look inside
This issue contains:
Thought provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews
Related Premium member content
B2B Agencies Benchmarking Report 2015-16
Discover the B2B industry's top 75 agencies in this must-have report
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This report explains how marketing transformation will impact B2B marketing leaders, including a plan and an assessment of the skills and resources needed to achieve it.
