B2B Marketing Q2 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q2 magazine is all about tech: in it we examine why a data-first mindset is critical for marketing success, get to grips with the battle for tech ownership between the CMO and CIO, and explore the ambiguity behind the in-demand – yet often misunderstood – data scientist role.
"Brands failing to adopt a data-first approach will be left with their thumbs up by the wayside"
A look inside
This issue contains:
Thought provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews
Related Premium member content
Disentangling data dystopia
5 things we learned at this month’s Leaders roundtable on improving data management
Marketing Automation Implementation Best Practice Guide
Your essential guide to implementing successful marketing automation for the long term, from planning and strategy to data, tech, people and process
