B2B Marketing Q2 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q2 magazine is all about tech: in it we examine why a data-first mindset is critical for marketing success, get to grips with the battle for tech ownership between the CMO and CIO, and explore the ambiguity behind the in-demand – yet often misunderstood – data scientist role.
"Brands failing to adopt a data-first approach will be left with their thumbs up by the wayside"
A look inside
This issue contains:
Thought provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews
Related Premium member content
GDPR: The challenges and opportunities
With just over a month to go until the General Data Protection Regulation (GDPR) comes into force on 25 May 2018, we caught up with a selection of our emerging leaders to find out how their preparations have progressed, what the frustrations and positives have been, and what still remains to be done.
