B2B Marketing Q2 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q2 magazine is all about tech: in it we examine why a data-first mindset is critical for marketing success, get to grips with the battle for tech ownership between the CMO and CIO, and explore the ambiguity behind the in-demand – yet often misunderstood – data scientist role.
"Brands failing to adopt a data-first approach will be left with their thumbs up by the wayside"
A look inside
This issue contains:
Thought provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews
Related Premium member content
B2B Marketing February 2016
The month's features, interviews and best practice guides available to download
Awards 2015 case study: B2B marketing agency of the year – Earnest
Under the bonnet of the ground-breaking B2B campaigns and initiatives that made Ernest stand out as B2B marketing agency of the year
