B2B Marketing Q3 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q3 magazine covers the hot topic of the B2B customer experience: from exploring the unique perspective of the B2B buyer, analysing how marketers can keep their best customers coming back for more, and determining where responsibility of CX should lie among the c-suite.
"For us, the ultimate measures of CX success are our clients' loyalty and the depth of our long-term business relationships"
Hannah Grove, CMO, State Street
A look inside
This issue contains:
Thought-provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews
Related Premium member content
Leaders roundtable: The role of the B2B leader in storytelling
Download the summary of our October 2015 roundtable
Corporate Social Responsibility Best Practice Guide
How to explore the context and drivers for more responsible business practice
