B2B Marketing Q3 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q3 magazine covers the hot topic of the B2B customer experience: from exploring the unique perspective of the B2B buyer, analysing how marketers can keep their best customers coming back for more, and determining where responsibility of CX should lie among the c-suite.
"For us, the ultimate measures of CX success are our clients' loyalty and the depth of our long-term business relationships"
Hannah Grove, CMO, State Street
A look inside
This issue contains:
Thought-provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews
Related Premium member content
Awards 2015 case study: Best brand initiative – Juniper Networks
Grafitti-style protest posters, cowboy videos, and micro-targeting across Lower Manhattan helped increase Jupiter Network’s brand recall rate by 1100 per cent
Awards 2015 case study: Best channel marketing initiative – Cyance
Discover how insurance wholesaler, iprism, used smart customer segmentation to create a channel marketing strategy that fueled record breaking growth
