B2B Marketing Q3 16/17

This quarter’s essential reading neatly collected into one handy download

Overview

Our Q3 magazine covers the hot topic of the B2B customer experience: from exploring the unique perspective of the B2B buyer, analysing how marketers can keep their best customers coming back for more, and determining where responsibility of CX should lie among the c-suite.

"For us, the ultimate measures of CX success are our clients' loyalty and the depth of our long-term business relationships"

Hannah Grove, CMO, State Street

A look inside

  • B2B Marketing quarterly review Q3 2016/17: B2B Customer Experience
  • B2B Marketing quarterly review Q3 2016/17: B2B Customer Experience

This issue contains:

Thought-provoking features

Blueprints for success

Best practice advice

Opinion from industry experts

Interviews