B2B Marketing Q4 16/17
This quarter’s essential reading neatly collected into one handy download
Overview
Our Q4 magazine is all about professional development, with features and articles including:
- War & Peace: The agency-client relationship.
- And the Award goes to: Interviews with the biggest winners from the 2016 B2B Marketing Awards.
- Climbing the ranks: What senior marketers can do to make a good impression.
- The first 100 days: The first three months of your new dream role mapped out.
- The marketing renegades: Five marketers reveal their unusual career paths.
- How to master the art of the B2B podcast.
"Having worked in B2B for a while, I can say that it's definitely less sexy than B2C, but also much more interesting, complex and challenging"
A look inside
This issue contains:
- Thought-provoking features
- Blueprints for success
- Best practice advice
- Opinion from industry experts
- Interviews
Related Premium member content
B2B Leaders Report 2013
This report reveals B2B leaders' top priorities for the next 12 months, identifies how senior leadership team views the marketing function
