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B2B Marketing Summer 2020

All the essential reading from the B2B marketing space, neatly collected into one handy download

Overview

In our Summer 2020 issue of B2B Marketing's magazine, we discuss how B2B marketers have been adapting to Covid-19, why now is the time for sales enablement and what the future holds for account-based marketing. We also highlight key figures in B2B Marketing right now, including our top opinion leaders in ABM.

  • Overcoming obstacles during Covid-19: Three marketing leaders share their tactics to overcoming Covid-19 obstacles through content strategy, data and video
  • Sort your priorities out: We take an in-depth look at Chris Ashley-Manns and Charlie Nicholson’s ABM-themed session at Ignite London.
  • Approaching ABM amid Coronavirus: During our latest roundtable, we asked where marketers are at in their ABM journeys, and how these might be affected by the pandemic. Kavita Singh shares the highlights.
  • ABM in a brave new world: An interview with Rossa Shanks: David Rowlands recently caught up with Rossa Shanks, CMO at Dow Jones, to discuss his upcoming new book, and all things ABM.
  • Transformation acceleration, and the challenges for B2B Marketing Leaders: Our recent B2B Marketing Leaders roundtable revealed insights into how marketing leaders are driving and enabling change in their organisations.
  • Who’s made the list for top ABM opinion leaders?: Who are the opinion-makers and influencers changing the way we perceive and do ABM? This section lists the top 25 in the industry
  • Why now is the time for sales enablement: Sales enablement has always been important, but it’s rarely received the passion and attention it deserves. Peter O’Neill, lead analyst at B2BMarketing, discusses.
  • Planning for the future in an uncertain world: Five marketing leaders share the adjustments and changes their companies underwent in order to adapt to the pandemic. Kavita Singh reports.
  • B2B buzzword bingo: The Covid-19 edition: David McGuire of Radix Communications shares 12 tropes to avoid in your marketing at this unprecedented time (whoops, there’s one)

"As a marketer, it's very dangerous to think you know all the answers. There's always something more to learn- whether it's from a book, a conference, an article, an online course or your peers - as this is the most varies and complex discipline out there."

A look inside

  • web cover
  • web contents

This issue contains:

  • Thought-provoking features
  • Blueprints for success
  • Best practice advice
  • Opinion from industry experts
  • Interviews