B2B PR Agencies Report 2015

The B2B PR Agencies Benchmarking Report 2015 is B2B Marketing’s first benchmarking research devoted solely to PR agencies.


B2B Marketing’s first PR Agencies Benchmarking Report is designed to provide a detailed examination and analysis of the leading B2B PR agencies. The report contains research into current trends in PR agency activity, top 20 B2B PR agency league table as well as best practice advice. The research examines the current mood of the market, challenges and opportunities. The league table and agency showcase highlights agencies areas of expertise, services they offer, key staff and personnel, financial performance in addition to awards for success. Meanwhile, the report includes best practice articles penned by a select number of agencies.

This research will help you: 

  • Find the right PR agency – compare services offered and industry expertise.

  • Understand skills and specialisms – what specialist areas of expertise are offered by agencies and what revenue generation potential they can offer you.

  • Analyse current trends in PR agency activity – research reveals the key challenges and opportunities for agencies.

  • Benchmark the performance of B2B marcomms agencies – allows comparisons of expertise, services and trade body memberships. The league table ranks agencies according to GI, and also includes historical performance, growth and headcount metrics.

  • Learn from the top agencies – read best practice advice from the top agencies.

"Changes in focus are likely to be reflective of a combination of digitisation, business strategy, client demand and industry change"

A look inside

Section one – displays research analysis into the current trends in PR agency activity.

Section two – contains the Top 20 PR agencies league table. Section three – includes a series of best practice articles from select agencies.  Section four – provides a comparison of expertise and services of a select number of agencies.