Beginner's Guide to Agency Briefing

If you have an agency, you need this Guide. Including a briefing template, it provides expert insider guidance to producing creative briefs that will really maximise the  profitability of your client-agency relationship


This Beginners Guide to Agency Briefing is a step-by-step resource that provides actionable advice for marketers who are either looking to develop a meaningful relationship with a new agency, or even maximise the potential of their relationship with their incumbent agency. In addition, a creative brief template will ensure your briefs contain correct and relevant information to make the project successful. A handy summary of the main points covered is also included, along with a useful list of further reading material.

This guide will help you:

  • Develop a strong relationship with your agency – maximising its potential.
  • Put together a detailed creative brief – ensuring you’re providing your agency with the right information.
  • Stay up-to-date with the changing agency landscape – allowing you to produce campaigns that will help you stay ahead of the competition.

This guide includes:

  • A template for a creative brief.
  • The major factors to keep in mind to maintain a strong relationship with your agency.
  • A list of further reading if you’re on the lookout for additional guidance on successful client-agency relationships.

"Your creative agency can be the difference between you and your competitors"

A look inside

1 – Getting the most out of your creative agency

2 – Template: Creative brief

3 – Key learnings

4 – Further reading