Beginner's Guide to Agency Selection

In the market for a new creative agency? Don’t make any decisions until you’ve read this Guide. Including a score sheet template for pin-point agency comparison, this resource will help save you time and avoid making expensive mistakes.


To get the most out of a creative agency, finding the one you are 100 per cent happy with is key. It can make a big difference to your bottom line.

This Beginners Guide to Agency Selection is a step-by-step resource that provides useful tips to help you make informed decisions, save you time and avoid making expensive mistakes the next time you are in the market for a creative agency. In addition, a practical score sheet template allows you to easily compare agencies like-for-like and takes into account the selection criteria that matters most to you. A handy summary of the main points covered is also included, along with a useful list of further reading material.

This guide will help you:

  • Compare agencies – practical score sheet templates allows you to easily compare agencies.
  • Find the right creative partner – providing useful tips to help you make informed decisions.
  • Plan ahead – best practice advice will allow you to plan ahead after you have made a decision

This guide includes:

  • A template – an agency score sheet.
  • Pitfalls to avoid – common sales enablement mistakes to steer clear of.
  • Further reading – additional resources linked to sales and marketing alignment.

"Selecting an agency can be a daunting exercise – in a crowded marketplace, it’s often difficult to tell agencies apart"

A look inside

1 – A step-by-step guide to agency selection

2 – Template: Agency score sheet 

3 – Key learnings 

4 – Further reading