Beginner's Guide to Buyer Personas
Building B2B buyer personas is a challenging task that can transform your marketing insight. This Guide, including an essential pen portrait template, will help you through every step of the process
This guide will help you:
- Understand – what makes a good buyer persona for different types of marketing activity.
- Develop – high-quality research to inform your buyer personas.
- Assist – your marketing and sales teams to better understand your customers.
"Any project that needs to appeal to a target customer with the aim of persuading them to take action, should really involve the creation of a persona"
A look inside
1 – How to create buyer personas
2 – Template: Persona pen portrait
3 – Key learnings
4 – Further reading