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Content Marketing Benchmarking Report 2015

Now in its third year, B2B Marketing’s Content Marketing Benchmarking Report 2015 uncovers some of the biggest challenges B2B marketers are facing with regard to content.


The Content Marketing Benchmarking Report 2015 provides an up-to-date analysis of the biggest content marketing trends in B2B organisations, and is based on an exclusive research project carried out in partnership with Circle Research in May/June 2015. The analysis, written by Alex Aspinall, head of content at B2B Marketing, is divided into six main sections: strategy and objectives, content creation, publishing, results and ROI, culture and challenges and skills. In addition to in-depth benchmarking analysis, the report also contains best practice guidance from leading agencies and content management platforms and a comparison table of leading content management systems. This benchmarking report is part of our regular programme of similar reports produced by B2B Marketing on current issues and trends affecting B2B marketers in all sectors.

This research will help you: 

  • Benchmark your current content marketing activity – compare your current approach to content marketing to that of B2B marketers across different industries.

  • Prioritise for the year ahead – make sure you are planning effectively.

  • Be inspired – improve your content strategy with new ideas.


Here is a taster of some of the report's best bits:


This report was produced in partnership with Circle Research, the B2B market research specialist. 

"It’s more important than ever before that marketers ensure the content they are producing is capable of attracting prospect attention"

A look inside

Section 1 - Current trends in content marketing

Section 2 - Industry comment

Section 3 - Content management platforms: Comparison table

Section 4 - Partners in detail