Content Marketing Benchmarking Report 2015
Now in its third year, B2B Marketing’s Content Marketing Benchmarking Report 2015 uncovers some of the biggest challenges B2B marketers are facing with regard to content.
This research will help you:
Benchmark your current content marketing activity – compare your current approach to content marketing to that of B2B marketers across different industries.
Prioritise for the year ahead – make sure you are planning effectively.
Be inspired – improve your content strategy with new ideas.
Here is a taster of some of the report's best bits:
"It’s more important than ever before that marketers ensure the content they are producing is capable of attracting prospect attention"
A look inside
Section 1 - Current trends in content marketing
Section 2 - Industry comment
Section 3 - Content management platforms: Comparison table
Section 4 - Partners in detail