Corporate Social Responsibility Best Practice Guide

The CSR guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice

Overview

This corporate social responsibility (CSR) guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice. It also outlines the standards of CSR, legislation and threats, and how to measure success.

CSR is a significant aspect of modern business. However, there can often be huge variations in the activities that are considered to be a part of CSR, ranging from strategic business change to charitable giving and staff volunteering.

This best practice guide provides details on the definitions of CSR, the guidelines, standards and legislation of CSR practices and outlines how to best measure success.

This guide will help you:

  • Understand the definitions of CSR – how these can be developed into CSR approaches and initiatives.
  • Understand which standards and guidelines you will need to embed – how to stand out from your peers while maintaing good CSR practices.
  • Measure success – how to assess the impact of CSR.

This guide covers:

  • Guidelines and standards – engaging stakeholders and developing standards and guidelines.
  • Legislation and threats – the EU Commission, self-regulation and the need for greater transparency.
  • Case studies – an example of CSR success from Google.

“CSR means the same things to most people: the balancing of environmental, social and economic priorities over the long term” 

A look inside

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Contents

Section 1 – Introduction

Section 2 – Guidelines and standards

Section 3 – Legislation and threats

Section 4 – Measuring CSR success

Section 5 – Case study