Crowdsourcing Best Practice Guide

This report is designed to help business-to-business marketers understand how crowdsourcing can enrich their customer insight, gather product ideas and feedback, capture and anaylse data. This step-by-step guide talks marketers through planning, starting and managing a crowdsourcing project

Overview

This report is designed to help business-to-business marketers understand how crowdsourcing can enrich their customer insight, gather product ideas and feedback, capture and anaylse data. This step-by-step guide talks marketers through planning, starting and managing a crowdsourcing project.

Crowdsourcing has enabled businesses, large and small, to tap into the knowledge of the crowds to gain better insight, design better products, build engagement and reduce costs. The use of crowdsourcing has increased substantially with the growing use of the internet.

This best practice guide looks at crowdsourcing models and techniques, identifying crowds and their motivations to contribute to conversation, challenges marketers face, and delivering results.

Crowdsourcing has enabled businesses, large and small, to tap into the knowledge of the crowds to gain better insight, design better products, build engagement and reduce costs. The use of crowdsourcing has increased substantially with the growing use of the internet.

This best practice guide looks at crowdsourcing models and techniques, identifying crowds and their motivations to contribute to conversation, challenges marketers face, and delivering results.

 

Details

This guide will help you:

  • Understand models and techniques – select the correct platforms and techniques to motivate audiences to contribute.
  • Define objectives – set objectives at the appropriate level of detail to contribute to strategy and goals.
  • Strategy – integrate crowdsourcing with pre-existing digital strategy to ensure channels are appropriate and relevant for the project.

This guide covers:

  • Implementation – how to engage your crowd and deliver the best results.
  • Challenges – how to overcome obstacles that have arisen during a decade of testing and experimentation.
  • Case studies – an example of crowdsourcing in action from leading B2B brand, GE.

"Crowdsourcing has enabled businesses, large and small, to tap into the knowledge of the crowds to gain better insight, design better products, build engagement and reduce cost"

A look inside

Section 1 – Introduction

Section 2 – Planning and preparation

Section 3 – Audience research

Section 4 – Implementation

Section 5 – The future

Section 6 – GE ecomaginaton challenge case study