This guide will help you:
- Get the foundations right with data and segmentation
- Use persona-based targeting to create genuine engagement
- Make sure you adopt the right tone of voice
- Perfect the design and delivery of your emails.
"Part of the problem with email marketing today is its perception; the fact that it’s old and not as innovative as other channels"
A look inside
1 – Email is here to stay
2 – Data and the foundations
3 – Persona-based targeting
4 – Mapping customer touchpoints
5 – Getting your content right
6 – Top 10 tips for design and delivery
7 – Measuring success