Harnessing the power of influencer marketing in B2B

Your ultimate step-by-step guide to putting together an influencer marketing programme that will deliver tangible results 

Overview

Influencer marketing is no longer the preserve of consumer brands. An increasing number of B2B companies are embracing the power of influencers, enabling them to reach new audiences and increase the authority and awareness of their brand.

This step-by-step guide will help all B2B marketers understand what influencer marketing is, what it can do, and how to put together an influencer marketing programme that delivers results.

In this report, you'll learn: 

  • What influencer marketing actually looks like, specifically in the context of B2B.
  • How to put together a strategic influencer marketing programme that meets your marketing and business objectives.
  • How to identify, engage with and collaborate with powerful influencers in your sector.
  • What different influencer marketing tools can do, and how to select the right one(s) for your needs. 

This comprehensive guide includes:

  • A B2B influencer marketing maturity index
  • A practical and inspirational case study
  • Your seven-step influencer marketing plan
  • An influencer marketing tools map
  • The 10 golden rules of influencer marketing.

"Every B2B marketing department should absolutely consider influencer marketing"

A look inside

  • Influencer marketing guide cover page
  • Influencer marketing guide inside image

Contents

1 – What is influencer marketing?

2 – Your seven-step influencer marketing plan

3 – Influencer marketing tools

4 – Case study: Workfront

5 – The 10 golden rules of influencer marketing