High Performance B2B Marketing

What can you learn from the priorities and marketing approaches of the B2B sector's top performers?

Overview

We've gone back to basics to identify the key things that should be at the heart of everything B2B marketers do. Through detailed benchmarking research, we’ve broken down the core behaviours and priorities of the top tier of B2B marketing performers, to illustrate what high performance B2B marketing really looks like.

This unique new benchmarking report reveals:

  • The truth about B2B marketing success – what the top performing third of marketers know
  • Which single activity is twice as likely to be a priority for high performing B2B marketers
  • Which factor 97 per cent of high performing marketers rate as the most important to their success.

Read this report to:

  • Discover what high performance B2B marketing actually looks like
  • Learn what 59 per cent of high performers believe in (compared to just 27 per cent of the rest)
  • Learn where the biggest ‘approach’ gap lies between average and high performance marketing – a gap of over 35 per cent.

A plan for success

The report also includes a headline action plan to help you turn insight into actions and focus your effort where it really matters.

 

This report was produced in partnership with Circle Research, the B2B market research specialist.

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"We are looking at what the best-performing third of the market is doing differently from the rest"

A look inside

  • high performance b2b marketing benchmarking report
  • high performance b2b marketing benchmarking report

Contents 

1 – Introduction

2 – What is high performance B2B marketing?

3 – The four pillars of marketing

4 – The best versus the rest 

5 – The findings in detail

6 – Your action plan