This unique new benchmarking report reveals:
- The truth about B2B marketing success – what the top performing third of marketers know
- Which single activity is twice as likely to be a priority for high performing B2B marketers
- Which factor 97 per cent of high performing marketers rate as the most important to their success.
Read this report to:
- Discover what high performance B2B marketing actually looks like
- Learn what 59 per cent of high performers believe in (compared to just 27 per cent of the rest)
- Learn where the biggest ‘approach’ gap lies between average and high performance marketing – a gap of over 35 per cent.
A plan for success
The report also includes a headline action plan to help you turn insight into actions and focus your effort where it really matters.
"We are looking at what the best-performing third of the market is doing differently from the rest"
A look inside
1 – Introduction
2 – What is high performance B2B marketing?
3 – The four pillars of marketing
4 – The best versus the rest
5 – The findings in detail
6 – Your action plan