High Performance B2B Marketing: The Directors' Cut

The findings of our High Performance B2B Marketing research, tailored specifically for marketing leaders 

Overview

Marketing leaders have the responsibility to make sure their departments are driving business growth.

This Directors' Cut of our High Performance B2B Marketing report is for time-poor CMOs, marketing directors and heads of marketing. It contains the most important findings of the research and outlines what they mean specifically for B2B marketing leaders, neatly packaged up. 

Read this report to: 

  • Discover what high perfomance marketing departments are doing differently
  • Understand the implications for you and your department 
  • Develop an action plan to make sure marketing is driving business growth. 

"As a marketing leader, you're responsible for making sure marketing fulfils its potential"

A look inside

  • cover page for high performance directors cut
  • inside page for high performance marketing directors cut

Contents 

1 – Introduction

2 – What is high performance B2B marketing?

3 – The four pillars of marketing

4 – The best versus the rest

5 – Your action plan