While this report will reveal some industry secrets, plenty of statistics and peer-to-peer advice, its main aim is to ignite a conversation by providing actionable advice. The advice given can help open the debate in your company about the challenges and ambitions behind building a modern martech stack.
- How strategic is the average martech stack?
- The budget for martech, now and for the year ahead.
- The state of martech in practice.
- An industry audit of how martech is standing up.
- Advice on how to develop your martech strategy and what it should entail.
- Practices that can overcome the skills shortage.
The B2B Marketing martech survey
This report shares findings from our Q1- 2020 survey of over 300 B2B marketers from companies of all sizes, small and large, and across all industries.
The survey reveals B2B marketer’s martech investment and development plans – including their budget, a view of their tech stack’s efficacy and their major challenges.
“Many firms are implementing their second or even third instance of marketing automation and marketing cloud. It’s a significant part of our business. What’s interesting is that these second and third generation implementations typically have less emphasis on the technology and more on the wider organisational adoption”
A look inside
Section 1: B2B marketers have binge shopped on martech
Section 2: The B2B Marketing martech survey
Section 3: Martech budgets and investments
Section 4: The state of martech in practice
Section 5: The industry audit: How does B2B martech stack up?
Section 6: Feedback specific to martech vendors
Section 7: Improve your martech stack through a strategic approach