An introduction to B2B video marketing
No medium creates creates greater B2B engagement than video. This expert 101 guide takes you through the essentials for creating compelling, customer-centric videos, and delivers inspiration from five of the best
This guide will help you:
- Create compelling video stories for your brand.
- Ensure your video is right for your audience and fits within your wider marketing strategy.
- Tie video to the buying cycle.
- Learn from the brands that are using video successfully.
"The story-telling power of video has long been established as a means to change perceptions, behaviour and attitudes"
A look inside
1 – Introduction
2 – How to make a compelling corporate video story
3 – Five ways to tie your videos into the buying cycle
4 – Five of the best brands using B2B video
5 – Key takeaways
6 – Author biography