Marketing, we’re told every other week, has changed more in the last few years than it had in the previous 50, and this rate of change is still accelerating. Buyers, business priorities and processes have all transformed the challenge we marketers face. Our response so far has been a suite of techniques and tech solutions, trying to find the perfect solution to an ever changing problem. These changes have necessitated structural, holistic changes to how marketing departments operate, and a key role of the marketing leader is to create a base that provides stability whilst being agile to the shifting sands of the marketing landscape. We met up in February for a pair of roundtables to discuss how marketing leaders need to adjust their teams in order to adapt
"Achieving anything meaningful – particularly long-term goals – will be almost impossible without having a company strategy in place"
A look inside
Areas of discussion included:
- How to juggle short- and long-term thinking in line with budget allocations.
- How to tweak your approach to your sales cycle.
- How to work with the c-suite on their expectations of marketing.
- How the landscape of the CMO role is evolving and what leaders can do to shape it.