Don’t you just wish everyone in your marketing team were sat in the same big room? Every time you wanted to communicate something to them, you could stand up and yell if you wanted to, and they’d all hear it. Maybe that one team member off sick would need to catch up on Monday... It doesn’t work like that. Your team can be split apart by countries and even continents, with oceans and time zones adding to the challenge. This presents logistical, structural and cultural challenges that a leader must tackle. How do you work across different time zones and languages? How do you consolidate a single global strategy? How do you then tailor it across these different markets? These are the things we discussed in our March roundtable; find out what they all had to say in our findings write-up here.