Leaders roundtable: Think like your CEO

The key takeaways from December's Leaders roundtable

Overview

United Kingdom

For many B2B marketing leaders, the next step on the career ladder may see them taking up residency in the boardroom. But such progression is far from guaranteed, and it's made no easier as outmoded opinions regarding marketing’s contributions still exist in c-suites across the globe. Bemoaning this fact isn’t likely to change anything though. It’s up to B2B marketing leaders to lead the charge and secure more appropriate representations of marketing and its relevance at the top table.

This roundtable allowed marketers to discuss the finer points of making sure those at the top of the hierarchy understand exactly what marketing is bringing to the business, as well as examining how B2B marketing leaders can adapt to better understand their counterparts in other departments represented on the board, with the ultimate goal of successfully transitioning from the CMO into a board-level role. 

"Marketers must strive to be voice of the customer within the organisation"

A look inside

  • How to represent marketing at the board
  • Which measures matter?
  • How to think like a CEO
  • How to enable marketing to lead business strategy
  • How to secure your place at the top table