Marketing automation (MA) has been adopted by the majority of B2B marketing departments – but using it to its full potential remains a significant challenge for many. This benchmarking report explores current trends in MA and provides a clear pathway for progression, allowing you to turn your MA investment into clear, tangible results.
This report will help you:
- Understand the MA landscape in B2B
- Review and evaluate your own levels of MA sophistication
- Identify the steps you can take to improve
- Deliver powerful marketing results with automation.
"Implementing MA for clear strategic reasons right from the start makes a considerable difference to success"
A look inside
1 – Introduction
2 – Current MA trends in B2B
3 – The MA Sophistication Index
4 – Summary and conclusion