Marketing Automation Implementation Best Practice Guide

Your essential guide to implementing successful marketing automation for the long term, from planning and strategy to data, tech, people and process.

Overview

The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the process of implementing MA, or are thinking about it, you’ll know it isn’t straightforward. This Best Practice Guide covers everything you need to know before, during and after you implement MA. It will walk you through some of the biggest challenges that come with adopting MA – such as data and tech integration – so that you’re able to make sure you MA programme is a success both now and in the long term.

This guide contains detailed advice from four expert contributors, all of whom offer guidance regarding some of the varying challenges marketers are likely to face during the implementation process.

This guide will help you:

  • Anticipate some of the challenges that MA presents, before you get bogged down.
  • Make sure that everything and everyone within your business is ready for your MA programme.
  • Make the most of MA, so that you can focus on developing successful marketing campaigns.
  • Guarantee the success of MA, so that everyone from the executive board to your marketing execs can appreciate the benefits that MA will bring.

Your essential guide to implementing successful marketing automation for the long term, from planning and strategy to data, tech, people and process.

“When you have a clear idea of your business objectives, you can then develop a strategy for using MA as part of your onward drive”

A look inside

1 – Introduction

2 – Five key data and tech focus areas to ensure MA success

3 – The importance of people and processes in MA

4 – Vision and grit: Achieving long-term success with MA