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TEMPLATE: Agency brief

Use this template to produce a brief that will give your agency the best chance of success


You’ve hired an agency, and now you have to give it a brief. It’s important to get this element of planning right, and to provide your agency with as much information as possible so that it knows exactly what you’re expecting to achieve through your campaign. This template will help you put a brief together, so that you can paint a clear picture of what you have in mind.

"Based on your brief, do you want your agency to propose and specify an offer, channel strategy and creative?"

A look inside

1 – Background to the business 

2 – Overall campaign objectives

3 – The campaign propositon 

4 – Timeframe and milestones