TEMPLATE: Market research brief

Use this template if you're interested in using market research to support your marketing strategy


Market research can be an effective way to drive better business performance. This template should help you develop a market research brief to produce useful and insightful research.

"What strategic and/or tactical decisions will you make, based on the data from this research?"

A look inside

1 – Company background 

2 – Scope of research 

3 – Delivery

4 – Budget