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Unleash the power of programmatic in B2B

Understand what programmatic is, how it's best used in B2B, and the steps you can take to make the most of its potential


The world of programmatic remains one of mystery for many a B2B marketer – but it needn't be this way. As an increasing number of B2B brands tap into the potential that programmatic advertising has to offer, marketers need to ensure they know what it is, what it can do, how they can benefit, and what the pitfalls are. This comprehensive guide provides all this and more.

In this report, you'll learn: 

  • What programmatic advertising is, the history of programmatic, and how the ecosystem works.
  • The opportunities programmatic presents for B2B marketers, as well as the pitfalls to be aware of. 
  • How to work with agencies and trading desks successfully. 
  • How to incorporate programmatic into future campaigns. 
  • What other B2B brands have done to achieve results with programmatic. 
  • What the programmatic landscape currently looks like, and how it'll evolve in future. 

This comprehensive guide includes: 

  • Visual diagrams that clarify how programmatic advertising works.
  • Expert insight into the opportunities and challenges brought about by programmatic, specifically in B2B. 
  • A step-by-step guide to using programmatic in your future marketing campaigns.
  • Four case studies from top B2B brands that have used programmatic successfully. 
  • A comprehensive glossary explaining every programmatic term and acronym. 

"Programmatic can actually provide new opportunities to be creative and think laterally about how to engage your audiences" 

A look inside

  • Programmatic premium guide cover image
  • Programmatic premium guide inside image

1 – Introduction

2 – What is programmatic?

3 – Understanding programmatic in B2B

4 – Implementing programmatic in B2B

5 – Case studies

6 – The landscape and the future of programmatic 

7 – Conclusion and key takeaways