Whitepaper: Four reasons your business stories fail (and how to make them better)

October 15, 2015

Storytelling is at the top of many a B2B marketer’s priorities list right now. And it’s easy to see why: focusing on showing rather than telling is much more conducive to staging successful interaction with customers. It’s much more in-line with inbound best practice than the disturb and dictate model we all used to follow. However, telling a story in a business setting likely to convince an unpartisan prospect that they’d benefit from taking their relationship with you to the next level is even more difficult. Therefore, it’s no surprise to see the business world littered with poorly executed attempts at storytelling.

In this paper B2B Marketing and Esri UK have isolated four of the most commonly spotted errors, and highlighted ways in which they can be avoided.

Summary

Topic

Content marketing

Pages

9

Size

1,121 KB

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.