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Panel Discussion: On-demand

Peter O’Neill, B2B Marketing, Simon McEvoy, Omobono & Sam Bentley, IBM discuss; Sales enablement top challenges – and how to overcome them

Sales enablement is nothing new, but its importance has been completely reframed in the wake of Covid19, where many traditional forms of sales engagement are off-limits. In this context, sales will need all the help it can get, so what can and should marketing do to provide support?