The 2018 Feefo Consumer Report
94% of consumers said they check reviews when looking for a product or service
Consumers have never been better informed about what they spend their money on, and in just a few clicks of a mouse or taps of a screen, shoppers can compare prices, products and opinions.
In the past year, the number of consumers checking reviews before making a purchase has increased by 20%. Our report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them.
What's inside?
- Shopping and research behaviour – how consumers make purchase decisions.
- Using and leaving online reviews – how feedback influences the decision-making process.
- Building trust – are consumers worried about fake reviews and what businesses can do to help?
- The future of online reviews – how technology will have an impact.
About your personal data
When you view this content, your data will also be shared with our trusted partner Feefo who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy.
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About your personal data
When you submit your details in order to access this content, your data will also be shared with our trusted partner Feefo who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy
