The 4 decisions every telemarketing manager must be able to defend to their CMO
What challenges keep telemarketing managers awake at night?
From ensuring staff are motivated and productive to improving the relationship between sales and marketing, boosting data-driven performance, and even justifying their own position, the list is plentiful.
This research, carried out in association with GrowthIntel, focuses on what telemarketing executives deem to be their toughest challenges and how the experts have managed to effectively overcome them. The resulting insight provides you with practical solutions that will help you defend your decisions when the CMO comes calling.
Download the report now to find out:
- The answer to keeping your telemarketing staff motivated and productive
- The 4 ways which the experts overcame common issues
- What it takes to collaborate successfully with your sales team
- How to maximise the potential of the data you collect.
Kris Grosbergs, head of marketing and sales development, GrowthIntel
"With the rapid advances in artificial intelligence, it's now easier than ever to justify every telemarketing call made, and more importantly, connect with businesses that really do need your help."