7 ways to prove the value of marketing to the board

Prove the value of marketing in the boardroom

It’s difficult to cut budgets for a team that can prove they are generating income for the business and Really B2B are going to tell you how to do just that.

With the events of this year, businesses across the globe have been forced to streamline their budgets. From headcounts to building rent, nearly every aspect of a company’s operation has been put under a microscope and scrutinised – including the marketing function.

What many organisations fail to realise is they should not respond to trying times, like Covid-19, by halting all marketing activity. Instead, they should carefully re-evaluate their strategy to meet the shifting needs of their prospects and customers.

Reading this guide will help you:

• Effectively communicate with the C-Suite
• Use metrics to show the revenues you and your team have generated
• Preserve your all-important marketing budget