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'All change' – How can financial services organisations grow their customer base?

September 30, 2019

Digital transformation and a more connected, more demanding consumer mean businesses in the financial services sector need to adapt.

The financial services sector is currently undergoing a period of massive change driven by:

  • Low levels of consumer trust
  • New players disrupting the market
  • More stringent data and compliance requirements
  • Better connected, more sophisticated consumers
  • Rapid technological change

This creates significant challenges for financial services organisations in terms of how they engage with prospective and existing customers in order to grow their customer base.

Our article will look at how human interaction can help businesses address some of these challenges in terms of:

  • Communicating authenticity
  • Building trust
  • Maintaining data quality
  • Understanding consumer needs
  • Personalising the customer experience 

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'All change' – How can financial services organisations grow their customer base?

Summary

The Telemarketing Company

Topic

Telemarketing

Pages

4

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner The Telemarketing Company who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.