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Are B2B marketers ready to be growth drivers?

August 20, 2021

2021 Growth Marketing Maturity Study

Throughout the pandemic, B2B brands remained amazingly resilient. With the US and global economies on the verge of a roaring comeback, B2B marketers have reached high point in terms of contribution to their enterprises. As they continue their progression from sales enablers to growth enablers to growth drivers, what are their top priorities, strategies and barriers?

Original research from Stein IAS and The Effectiveness Partnership, in conjunction with WARC, provides a provocative answer to this question in order to help accelerate growth for B2B businesses in a post-pandemic world. The findings reveal the evolving role of B2B marketers and an interest disconnect.

Download the executive summary to:

  • Uncover strengths, weaknesses and opportunities
  • Discover the prioritized layers of the “growth stack”
  • Benchmark your own maturity as a growth driver

More than 35% of respondents now consider their role to be Growth Drivers.

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When you view this content, your data will also be shared with our trusted partner Stein IAS who may contact you with further relevant information.

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Summary

Stein IAS
Industry: 
Marketing and advertising

Topic

Master - Growth

Pages

7

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Stein IAS who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy