AWARDS 2012 CASE STUDY: Category 11: Work different for Building Zones by the Marketing Bridge
Sometimes good marketing is as much about what you don’t do as what you do...
With Work Different, the team set out to change the business, turning it from an unfocussed IT reseller trying to sell to 60,000 people, into a highly focussed workspace technology business with a market of less than 1000 organisations and revenue of more than £1 million in 2012, £3 million in 2015.
Building Zones stopped trying to be all things to all people and became much more valuable to its key partners and customers. As a result, it developed an opportunity pipeline worth nearly £400,000 and, more importantly, became the business that the management always wanted it to be.
The company couldn’t do this alone and The Marketing Bridge gave it the resources and confidence to take bold action in a very challenging market. Working alongside the company as part of the team for the last nine months, they have helped them create a strong and sustainable platform to differentiate the business, while helping prove that marketing should be the heart of the business.