AWARDS 2012 CASE STUDY: Category 17: 'The healthy workplace project' for Kimberly-Clark by Gyro

November 19, 2012

People would rather go to work sick and stay home when they’re healthy. So it’s no wonder that the office is a haven for germs. In fact, employee absenteeism can cost the average company of 1,000 employees more than $1.6 million every year. A loss that can be significantly reduced through a few simple hygiene practices.

So while Kimberly-Clark Professional was in the process of creating solutions to address the threat of minor illness, they first sought to take matters into their own hands. Literally. The objective was to get KCP employees care about germs even though they can’t see them, and they don’t want to think about them.

The Healthy Workplace Project 90-Day Challenge began as an internal campaign that divided offices into teams. By completing their daily tasks of Wash, Wipe and Sanitize, teams can earn points – giving them bragging rights and the chance to win prizes. The key to victory is using the Kimberly Clark Professional products provided in their desk caddy. We stoked the flames of competition with emails and posters throughout the office. All of which drove to the 90 Day Challenge microsite – their scoreboard, rulebook and stadium for battle.








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