AWARDS 2012 CASE STUDY: Category 19: 'SE5000 Exact' by Gyro
Gyro created a launch campaign for digital-tachograph specialists, Stoneridge, to help it capitalise on a unique window of opportunity and wrestle away share from the market leader, VDO.
As the first to market, the SE5000 Exakt tachograph was the only model which could capitalise on the new driving legislation and gave Stoneridge a rare opportunity to take the lead and be the authority on the new ‘One Minute Rule’ driver regulations.
With Stoneridge’s negative brand perception in the market, it was crucial the communications worked hard to deliver the product USPs as well as reinvigorate the brand.
An inventive creative campaign across online and offline channels, supported by pan-European trade advertising, online banners, emails and a stand at the Commercial Vehicle Show created a memorable launch which generated a significant uplift in sales and positioned Stoneridge’s SE5000 Exakt tachograph as the market leader.
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