AWARDS 2012 CASE STUDY: Category 2: ‘B2B Zeitgeist’ by Marketecture
The ‘B2B Zeitgeist’ DM campaign to promote the Marketecture brand continues to deliver tangible value nine months after launch.
It is this longevity in terms of lasting impact and measurable ROI which the agency believe makes this campaign truly award winning. A highly targeted audience, an insightful and engaging content bait piece, integrated digital and social media activity and a 2360% ROI equating to around £300,000 in new client revenue were attained on the back of the campaign.
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