AWARDS 2012 CASE STUDY: Category 20: 'Oracle Project Mercury' for Oracle corporation by Quantum Marketing Group

November 19, 2012

With more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries around the globe, Oracle offers an optimised and integrated stack of business hardware and software systems. Oracle acquired Sun Microsystems in 2010 and since that time Oracle’s engineers have built integrated systems and solutions designed to achieve performance levels that are unmatched in the industry.

Based on customer feedback - Oracle arranged a brief to reach out to 11,658 of their SUN customers taking a customer care approach whilst enriching the data set and identifying sales opportunities.

From our 24-hour operation, Quantum delivered a global telemarketing campaign generating leads across 160 countries in 30 languages. The campaign took place over 8 weeks delivering: (These details were provided to judges in the original submission but are commercially sensitive and therefore confidential.)

Quantum introduced an innovative ‘lead handover’ service, in which each opportunity was followed up with a conference call between Oracle sales representatives and prospects (facilitated by Quantum), which optimised leads to opportunity conversion rate.



Demand generation