AWARDS 2012 CASE STUDY: Category 22: Ashleigh Casner for Huddle
Since its launch, enterprise content collaboration company Huddle has experienced exponential growth and tripled in size year-on-year. The most successful year in Huddle’s history thus far, 2011/2012 saw four quarters of record growth and sales to enterprise customers increasing fivefold. To achieve this in a challenging economic environment and crowded marketplace, Huddle has had to be creative in its marketing, sales and operations. The company has leveraged innovative technology and services to drive ‘hockey-stick’ growth in marketing and sales. As Huddle’s Director of Marketing, Ashleigh Casner is primarily responsible for driving inbound marketing at Huddle and has pioneered and driven the company’s innovative growth plan. Ashleigh has ensured that every dollar invested in marketing has produced positive financial results and she has reshaped Huddle’s traditional marketing and sales tactics to keep Huddle ahead of its competitors. Ashleigh has also been instrumental in increasing Huddle’s brand awareness against its competitor Microsoft SharePoint and helped successfully position it as the world’s number SharePoint alternative. For Ashleigh, ROI is vital and she has proved this every step of the way.