AWARDS 2012 CASE STUDY: Category 22: Paul Stevenson for Telefonica O2

October 4, 2012

Paul Stevenson has driven the evolution of the O2 brand as a leader in the enterprise space.

The challenge was to establish O2, a top 20 consumer brand, as a credible and distinctive player in the enterprise communications market, which is commoditised and has many established competitors.

He has found a way to unify the usually disparate disciplines of sales and marketing to create a truly integrated approach to message development and delivery. This integration also allows campaigns to be based on close insights into the customer's world, based on feedback from field-based and desk-based sales teams, as well as research.

Summary

Topic

Branding

Pages

6

Size

377KB

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