AWARDS 2012 CASE STUDY: Category 22: Paul Stevenson for Telefonica O2

October 4, 2012

Paul Stevenson has driven the evolution of the O2 brand as a leader in the enterprise space.

The challenge was to establish O2, a top 20 consumer brand, as a credible and distinctive player in the enterprise communications market, which is commoditised and has many established competitors.

He has found a way to unify the usually disparate disciplines of sales and marketing to create a truly integrated approach to message development and delivery. This integration also allows campaigns to be based on close insights into the customer's world, based on feedback from field-based and desk-based sales teams, as well as research.








About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.