AWARDS 2012 CASE STUDY: Category 3: ‘BT Lighting Up the High Street’ by BT Expedite
How do you convince people that what they think they know about a household name is only scratching the surface? At BT Expedite, BT’s retail technology specialists, the most common comment they get is: “I had no idea BT did all this!”BT Expedite provides services to support multichannel retailing; everything from point of sale, supply chain solutions and e-commerce to loyalty programmes, payment services and email marketing.
A lot of BT people and their customers have no idea they do all this either.
So BT needed to make a statement and The Retail Business Technology Expo provided the perfect platform. With 220 exhibitors and 6,201 visitors, it’s a focal point for the retail technology community and this year it was built round BT EXpedite– they drove a ‘bus’ into the middle of Earls Court and the event was set up around it.