AWARDS 2012 CASE STUDY: Category 3: ‘BT Lighting Up the High Street’ by BT Expedite
How do you convince people that what they think they know about a household name is only scratching the surface? At BT Expedite, BT’s retail technology specialists, the most common comment they get is: “I had no idea BT did all this!”BT Expedite provides services to support multichannel retailing; everything from point of sale, supply chain solutions and e-commerce to loyalty programmes, payment services and email marketing.
A lot of BT people and their customers have no idea they do all this either.
So BT needed to make a statement and The Retail Business Technology Expo provided the perfect platform. With 220 exhibitors and 6,201 visitors, it’s a focal point for the retail technology community and this year it was built round BT EXpedite– they drove a ‘bus’ into the middle of Earls Court and the event was set up around it.
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.