AWARDS 2012 CASE STUDY: Category 3: Traffic Lights Party for by Fifth Ring

November 19, 2012 required a campaign to generate significant footfall on its website and create visibility of the brand during the Offshore Technology Conference in Houston. The market place is a virtuous circle, so with a small booth, limited budget and extremely crowded event, the campaign had to align with’s longer-term strategy, to position it at the heart of oil and gas jobs –providing candidates and recruiters with everything required to find a perfect match.

Capturing the zeitgeist of modern US culture, the campaign asked visitors to the conference to rate their job satisfaction by taking a drink in a coloured cup:
• Red – I really love my job
• Amber – Excite me and I will consider it
• Green – I could be just what you are looking for

The campaign was a hit with visitors and received interest from local and international media. Such was the physically viral nature of the campaign; cups have been spotted in two international airports. Its success has seen implement traffic lights across its worldwide exhibition schedule.







About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.