AWARDS 2012 CASE STUDY: Category 4: ‘You’re On,’ for John Deere by Gyro

November 20, 2012

A PR program where the focus is on customers rather than products.

This was an unusual product support PR initiative because not only was there an aim to generate awareness and interest in John Deere’s new 2012 product line but also in the customers who designed those machines.

John Deere is the only heavy equipment producer in the world that has customers work alongside its engineering team over the course of several years to bring each machine to market.

Summary

Topic

PR

Pages

7

Size

6.5mb

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