AWARDS 2012 CASE STUDY: Category 5: ‘You’re On’ for John Deere by Gyro
How John Deere gave its customers a greater voice within its company, and throughout the industry. And ignited a movement along the way.
When John Deere asked Gyro to develop a campaign on its unique approach to listening, the agency realised it wasn’t a story to be told, but rather experienced.
For starters, every John Deere product in the field today was designed from the ground up by customers. It’s a painful, multi-year process, which involves heated discussions and costly scrapped plans.
But the end products are widely viewed to be the best on the market. The strategy was to celebrate those who have shared their voice and give others a chance to do the same.