AWARDS 2012 CASE STUDY: Category 8: ‘The global mobility report’ for Santa Fe Group by Circle Research
The Global Mobility Report enabled Santa Fe to engage over 80,000 industry specialists in a dialogue about the changing nature of corporate relocation.
Based on a survey of 1,119 respondents from 56 countries, the report is now widely accepted as the most credible and authoritative source of information there is. This supports Santa Fe’s positioning as an expert and strategic partner.
This was the third year of research. Although competitors try to imitate, Santa Fe innovate every year to stay ahead. In 2011/12 that meant increasing the survey size by 10%, developing an interactive benchmarking tool and collaborating with opinion leaders to give the report more independent authority.
As a result, the findings have been presented to more than 3,100 industry professionals at events, the company has met over 1,000 prospects to discuss what it means for them and have been invited to share the findings with leading institutions like Cranfield and IMD.
The Global Mobility Report is at the core of the company’s sales and marketing strategy and was central to its recognition as 2012 Relocation Service Provider of the Year.