AWARDS 2012 CASE STUDY: Category 9: ‘CW.com rejuvenation’ by Cable&Wireless Worldwide
The cw.com rejuvenation has been instrumental in aiding Cable&Wireless Worldwide (CWW) on its journey to being recognised as a world-class business enabler and top global B2B brand.
The 150-year old company has used digital techniques in order to change the way it is perceived. Choosing to communicate on a digital format has, in itself, ensured that the company is increasingly recognised as a next-generation technology player; providing hosting and integration communication services, rather than the more traditional old-Telco services (voice and data).
The campaign has been underpinned by radical improvements made to the cw.com user experience; both technical and functional. Rejuvenation of cw.com has led the company’s overall digital strategy and redefined the way they engage with customers, job seekers, press, investors and staff. Moreover, it has provided CWW with a platform that sits at the very heart of its brand.